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Our Story

Keeping our customers happy

How it all began...

In spring of 2007 the nursery was decorated, hospital bag packed, and we were as ready as we could be. On 5th May 2007 we became parents……to a beautiful little girl we named Rose.

Our Awards

We now have a growing range of innovative products across SleepTime, BathTime and ChangeTime with over 50 consumer, industry and business awards.  Tried and tested by parents and recognised for our innovation and design.

Continued Product Innovation

Our very first product, the Shnuggle Moses Basket was the first modern alternative to the classic wicker style baskets on the market, and since then we have continued to focus on innovations that will make life easier for parents and safer for babies. Everything we make is designed right here in the UK by our specialist in-house R&D Team. There are now over 25 products in the Shnuggle range, and we continue to design products which focus on safety, design and function.

Safety and Quality

Ensuring your baby’s safety is at the heart of everything we design. All our products are rigorously tested to EU standards and we pride ourselves on our product’s high quality.

Meet the Team

Now, along with a fantastic team, we are making life easier and safer for hundreds of thousands of parents across the world with a growing range. We continue to be thoughtful in how we design each Shnuggle product, listening to parents at every stage. We are excited about the future and love being a part of other family’s stories.

Adam, Founder & CEO of Shnuggle Ltd.


Founder & CEO

Sinead, Founder & CEO of Shnuggle Ltd.


Founder & CEO

David, Operations Manager at Shnuggle Ltd.


Operations Manager

Becki, Operations Assistant at Shnuggle Ltd.


Operations Assistant

Paul, Warehouse Supervisor at Shnuggle Ltd.


Warehouse Supervisor

Sarah S, UK Sales Manager at Shnuggle Ltd.

Sarah S

UK Sales Manager

Kirk, Export Manager at Shnuggle Ltd.


Export Manager

Fiona, Product Development Manager at Shnuggle Ltd.


Product Development Manager

Lucy, Undergraduate Designer at Shnuggle Ltd.


Undergraduate Designer

Philip, Project Co-Ordinator at Shnuggle Ltd.


Project Co-Ordinator

Lynsey, Marketing Manager at Shnuggle Ltd.


Marketing Manager

Zoe, Brand Development Executive at Shnuggle Ltd.


Brand Development Executive

Sarah C, Office Manager and Customer Services at Shnuggle Ltd.

Sarah C

Office Manager and Customer Services

Jamie, Sales Support Executive at Shnuggle Ltd.


Sales Support Executive

Designed in the UK

By parents for parents

Baby Products Association

Member since 2010

Safe, trusted & approved

All products rigorously tested to industry standards