About us.

We are a husband and wife team and parents to three. We use our experience raising our own babies to develop a range of award winning, clever baby products. Our aim is to make life easier for modern parents. We created the Shnuggle Basket after our first baby, Rose, was very ill. We had a traditional Moses basket which was unhygienic and impossible to clean when she was sick. Our idea was for a modern Moses basket that was hygienic, hypoallergenic and silent.

Our core design principles are: design, safety & function
Everything we make is designed right here in the UK
We founded in 2009 with the world’s first “Modern Moses Basket”
Our Head Office is based in County Down, Northern Ireland.
We sell Shnuggle products as far away as Australia, Canada & China

The team.

We have grown from a small home-run business to an international brand on sale throughout the UK and in over 25 countries worldwide. We have a fabulous team behind us to make sure all things Shnuggle work perfectly.

Adam Founder & CEO
Sinead Founder & CCO
David Operations Manager
Sarah S UK Sales Manager
Kirk Export Manager
Fiona Product Development Manager
Philip Project Co-Ordinator
Zoe Brand Development Executive
Sarah C Office Manager and Customer Service
Lynsey Marketing Manager
Kelly Marketing & PR
Nichola Accounts Payable

For general inquiries, please send an email to hello@shnuggle.co.uk or phone us on 028 9181 5169

We hope you love using your Shnuggle products and always love to hear from happy parents!

Sinead & Adam