Free UK Delivery - Orders over £25+* | 4 months interest free - Orders over £99+*



Our Story

Keeping our customers happy

How it all began...

In spring of 2007 the nursery was decorated, hospital bag packed, and we were as ready as we could be. On 5th May 2007 we became parents……to a beautiful little girl we named Rose. We had no idea what was coming. Our little one was diagnosed with Down Syndrome, leukaemia, spent days in ICU and fought for her life for months. While we became very familiar with medical terms and hospitals, we were also working out how to parent!  We used lots of the traditional baby products and began to think of how these products could be improved to make life easier.

Award Winning Design

This is when the ideas for Shnuggle baby products began. Thankfully our little girl became stronger and we had a second baby. We were parents to two young children, both working and still having ideas for better baby products. We launched the first hypoallergenic and wicker less moses basket in the autumn of 2009, assembling baskets in the garage and packing orders when the kids had gone to bed. We developed our vision for Shnuggle – to make life easier and safer for growing families. We now have a growing range of innovative products across SleepTime, BathTime and ChangeTime with over 50 consumer, industry and business awards.  Tried and tested by parents and recognised for our innovation and design. Now, as parents to three children,  we have a fantastic team, making life easier and safer for hundreds of thousands of parents across the world with a growing range. We continue to be thoughtful in how we design each Shnuggle product, listening to parents at every stage. We are excited about the future and love being a part of other family’s stories. Adam & Sinead xx

Continued Product Innovation

Our very first product, the Shnuggle Moses Basket was the first modern alternative to the classic wicker style baskets on the market, and since then we have continued to focus on innovations that will make life easier for parents and safer for babies. Everything we make is designed right here in the UK by our specialist in-house R&D Team. There are now over 25 products in the Shnuggle range, and we continue to design products which focus on safety, design and function.

Safety and Quality

Ensuring your baby’s safety is at the heart of everything we design. All our products are rigorously tested to EU standards and we pride ourselves on our product’s high quality.

Meet the Team

Meet our fantastic team

Adam, Founder & CEO of Shnuggle Ltd.


Founder & CEO

Sinead, Founder & CEO of Shnuggle Ltd.


Founder & CEO

Kirk, Export Manager at Shnuggle Ltd.


Export Manager

Lynsey, Marketing Manager at Shnuggle Ltd.


Marketing Manager

Zoe, Brand Development Executive at Shnuggle Ltd.


Brand Development Executive

Fiona, Product Development Manager at Shnuggle Ltd.


Product Development Manager

Philip, Project Co-Ordinator at Shnuggle Ltd.


Compliance Engineer



Product Designer

David, Operations Manager at Shnuggle Ltd.


Operations Manager

Becki, Operations Assistant at Shnuggle Ltd.


Operations Assistant



Warehouse Supervisor



Warehouse Operative (Apprentice)

Designed in the UK

By parents for parents

Baby Products Association

Member since 2010

Safe, trusted & approved

All products rigorously tested to industry standards