Creating Safer, Smarter, and More Beautiful Baby Products
At Shnuggle, we believe that parenting should be a little easier, safer, and a lot more enjoyable. That’s why we design clever baby products that solve everyday challenges, helping parents focus on what really matters – making memories with their little ones.
Founded by Sinead and Adam Murphy, Shnuggle was born out of a desire to make life easier for new parents. As parents themselves, they experienced first-hand the struggles of caring for a newborn – from bath times filled with tears to uncomfortable changing routines and restless nights. They knew there had to be a better way, and so they set out to create thoughtfully designed, innovative baby products that would support parents through every stage of their journey.
Our Story: Inspired by Real Parenthood
The journey began with a simple idea: to reimagine the traditional Moses basket. With safety and comfort in mind, we created the first-ever modern, hypoallergenic Moses basket, offering parents a lightweight, easy-to-clean, and stylish alternative to the classic design. This was just the beginning.
From there, we listened to parents, understanding the everyday frustrations and joys that come with raising a baby. We applied our design expertise and passion for innovation to develop products that not only solve problems but also look great in modern homes.
Today, Shnuggle has grown into a multi-award-winning baby brand, trusted by parents around the world. Our products are now sold in over 30 countries, and our mission remains the same: to help parents enjoy every moment with their little one.
Designed for Real Life: The Shnuggle Difference
At Shnuggle, we focus on three key principles when designing every product:
✔️ Smart Design – We create products that make life easier for parents and more comfortable for babies. Whether it’s our Shnuggle Baby Bath, with its clever bum bump support to prevent slipping, or our Squishy Changing Mat, designed for easy cleaning and extra comfort, every detail is carefully considered.
✔️ Safety First – We never compromise on safety. All Shnuggle products meet and exceed safety standards, giving parents peace of mind. Our team works closely with experts to ensure that every product is safe, durable, and practical.
✔️ Modern Aesthetic – We believe baby products should not only be functional but also beautiful. Our designs feature neutral tones, soft curves, and premium materials, ensuring they fit seamlessly into any home.
Loved by Parents, Trusted by Experts
Over the years, Shnuggle has received multiple awards for its innovative designs and commitment to quality. More importantly, our greatest reward is the thousands of happy parents who tell us how our products have transformed their daily routines.
From the first bath to the first full night’s sleep, we’re honoured to be part of your baby’s journey.
The Future of Shnuggle
We are always looking ahead, exploring new ways to innovate and bring parents even smarter solutions. As we continue to grow, our mission stays the same – to create baby products that are safer, smarter, and beautifully designed.
Thank you for being part of the Shnuggle family. 💛
✨ Shnuggle – Making Life Easier for Modern Parents ✨